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#233 2 Types Of Content Every Business Should Have
Manage episode 380863311 series 2952090
المحتوى المقدم من Dancho Dimkov. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dancho Dimkov أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
I’m sharing some insights from a recent client consultation in the UK. There are two essential content types: “Awareness Raising Content” and “Sales Content.” The first is about making your presence known, becoming an influencer, and speaking the language of your audience. The second is about proving your expertise with social proof, like testimonials and case studies. I emphasize the need for both content types in your strategy. Raising awareness is crucial, but it’s equally important to show your competence. I give a practical advice on finding this balance and building trust with your audience in the crowded online world. So, tune in! 😉
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