Sweathead, A Strategy podcast

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تمت الإضافة منذ قبل seven عام

المحتوى المقدم من Mark Pollard. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Pollard أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 13 يومًا33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Sweathead, A Strategy Podcast

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

516 حلقات

#Business #Mark Pollard #Marketing #Central Park

Sweathead, A Strategy Podcast

60 subscribers

updated منذ 12 يومًا

منزل السلاسل•Feed

516 حلقات

#Business #Mark Pollard #Marketing #Central Park

Tất cả các tập

1
Working In Advertising In New York City - Becky Wang, Rosie Siman, Joe Burns 38:55

منذ 12 يومًا38:55

38:55

Watch us discuss all of this here on YouTube: https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9 - The USA vs the UK - US clients vs UK clients - Doing creative work in Corporate America - The good and not good things about New York City Strategy events and classes: http://www.sweathead.com

1
This Amazon Art Director Quit Amazon In Public - Jason Murray 20:05

منذ 15 يومًا20:05

20:05

This interview comes from Part 2 of my YouTube series about surviving New York City, especially the Corporate America parts. Jason has worked at Energy BBDO, Huge, and Amazon. He recently documented his leaving of Amazon. We discuss: - Why he did this - What he's learned from working in NYC - Being an introvert in Corporate America And more. Watch us discuss all of this on The High Line: https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9 Jason: http://www.instagram.com/jason_swet Mark: http://www.instagram.com/markpollard Strategy events and classes: http://www.sweathead.com…

1
Would New York Make You Or Break You? - Part 1 with Julian Cole, Jack Appleby 34:40

منذ 21 يومًا34:40

34:40

Watch my first raw travel YouTube video here: https://www.youtube.com/watch?v=0josxmlLCKU&t=1437s It features strategists and friends Julian Cole and Jack Appleby. I also take you on a tour of NYC and share what the city has taught me. Julian: https://www.instagram.com/juliancole.strategy/ Jack: https://www.instagram.com/jackapplebyny/ Mark: http://www.instagram.com/markpollard Strategy training (including our events in LATAM in March/April 2025): http://www.sweathead.com…

1
2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis 41:55

منذ 5 weeks41:55

41:55

Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :) The thing is, trends can be useful but a lot of trend reports are not. In this episode, we discuss: - 7 trends they think we need to pay attention to, - What's wrong with the trend report industry, - And the projects both are involved with. Amy Daroukakis, Founder, Culture Concierge https://www.linkedin.com/in/amydaroukakis/ Lee Ci En, Media Strategist at Publicis Groupe https://www.linkedin.com/in/lee-ci-en/ Strategy ebooks and training: http://www.sweathead.com Mark Pollard http://www.instagram.com/markpollard…

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Strategy Clarity On A Page - Sit and Talk, DC 1:03:19

منذ 6 weeks1:03:19

1:03:19

In this episode, I reflect about some of the countries I visited in 2024 - from The Maldives to Saudi Arabia. I also talk about the mindset required to reach clarity, big personal reflections, and my upcoming attempt at YouTube. Read about clarity here: https://mailchi.mp/sweathead/clarity-on-a-page https://mailchi.mp/sweathead/what-is-this-mood The one-page documents are in Best Strategists Club: https://www.instagram.com/markpollard/ Find details about our LATAM events in March and April and other training here: http://www.sweathead.com…

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Explain Saudi Arabia To Me - Omar Alomran, Thmanyah 38:47

منذ 12 weeks38:47

38:47

I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media. I spent a few days exploring the city and speaking to people. But a strategist friend Faisal Alshareef told me about a big YouTube channel here called Thmanyah. I asked if I could meet them and interview them. Faisal made it happen. Thmanyah have a Guinness World Record for the most-viewed YouTube video but, if you're like me, I bet you've never seen it. One of Thmanyah's public faces is Omar Almoran. He hosts a weekly news podcast called the Alfajr Podcast. In this episode, recorded in the Thmanyah office, I try to understand the kinds of change happening in Saudi Arabia as well as their scale and pace. You can find Omar here: https://www.linkedin.com/in/omar-alomran-kfupm/ Follow me here: http://www.instagram.com/markpollard Strategy classes are here: http://www.sweathead.com…

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All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish 50:20

منذ 16 weeks50:20

50:20

Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective. I invited Tom Roach to join me for this chat. Links Felipe: https://www.linkedin.com/in/drfelipethomaz Tom: https://www.linkedin.com/in/tom-roach-5b468026/ Mark: http://www.instagram.com/markpollard For strategy training, check out http://www.sweathead.com…

1
Over-thinking, Procrastination, And Self-Doubt - Ipsita Das, Personal Development Coach 38:56

منذ 17 weeks38:56

38:56

Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started to pop. Now, she works with tens of people every week. She tries to help them with the thoughts in their minds that are holding them back. In this episode, we discuss the five issues Ipsita hears about more. Ipsita will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com. Links: Ipsita: https://www.instagram.com/helloipsita/ Mark: http://www.instagram.com/markpollard…

1
How To Better Pitch To Clients - Steve Walls, Moon Rabbit 49:34

منذ 17 weeks49:34

49:34

Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agency pitches from the other side - as someone helping marketers get more out of their agencies. In this episode, we discuss what Steve sees agencies get right and wrong in the pitch process. Steve will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com. Links: Steve: https://www.linkedin.com/in/steve-walls-bb533638 Mark: http://www.instagram.com/markpollard…

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A Magician Who's A Strategist - Or Is It The Other Way Around? - Mike Jacobson, Strategist & Magician 38:40

منذ 18 weeks38:40

38:40

Mike Jacobson has worked in strategy for years. But he's been a magician for decades. Not long ago, he appeared on America's Got Talent. That's how good he is. In this episode, Mike breaks down the business of magic as well as how what he's learned from being a magician and strategist has helped both of his crafts, something he'll be teaching at our upcoming strategy conference The Sweathead Do-Together. Links: Mike: https://www.linkedin.com/in/jacobsonmike/ Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/…

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Strategic Territories And Starting Ideas - Joe Burns, Creative Quality Meats 32:03

منذ 19 weeks32:03

32:03

I recently spoke with Joe about strategy frameworks and whether they're dumb. In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depending on how people use it. Joe will teach us how to use territories at our upcoming strategy conference The Sweathead Do-Together. Links: Joe: https://www.linkedin.com/in/joe-burns-bb73a31b/ Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/…

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Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO 42:51

منذ 19 weeks42:51

42:51

Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture". What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"? And this is what we get into. Links: Lucien: https://www.linkedin.com/in/lucien-etori Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/…

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Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory 46:58

منذ 20 weeks46:58

46:58

The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory. In this episode of Sweathead, we discuss this journey as well as what it's like to build a business around yourself. Jenny is hosting our upcoming strategy conference The Sweathead Do-Together. Links: Jenny aka jennifer m chang: https://www.linkedin.com/in/jayemsey Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/…

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Neurodivergence As A Chief Strategy Officer - Kevin Chesters, CSO, Author of The Creative Nudge 48:31

منذ 20 weeks48:31

48:31

Kevin Chesters has CSO’d it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He’s started a business. He’s sold a business. He’s also started writing a book and finished writing a book, which is the hardest part of starting to write a book. It’s called The Creative Nudge. Kevin is speaking at our fourth Sweathead Do-Together about how to say your ideas in a few words. In this chat, we touch on this topic but we spend a lot more time on being diagnosed with being on the autism spectrum as an adult. Links: Kevin: http://www.kevinchesters.com Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: http://www.sweathead.com…

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What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner 46:44

منذ 24 weeks46:44

46:44

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit. In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists. We also get into the 101 of brand tracking. Here, you can find… James: https://www.linkedin.com/in/jameshurman/ Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Sweathead, A Strategy Podcast

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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