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013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.
Manage episode 398359071 series 3523580
المحتوى المقدم من Marketing Examined. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Marketing Examined أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.
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CHAPTERS:
00:00 - Intro & Venice Meetup in February.
02:58 - Anduril made a hype video for a drone, and it's incredible.
09:00 - Why founder-facing companies are king.
11:19 - How Taboo Companies win when paid ads aren't an option.
19:26 - The Halo Effect of Creating your own efficient content.
20:39 - The Secret Sauce behind Truff.
24:46 - The numbers behind the Sauce.
28:04 - How Truff seeds influencers.
37:01 - How to Spy on your Competitors when launching a brand.
42:39 - Alex & Brian's go-to tools for competitive analysis.
44:24 - Brian's Competitive Analysis playbook.
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