003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon.

Sweat Equity by Marketing Examined

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.

On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.

Keep grinding, and we'll see you next week.

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Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

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CHAPTERS

00:00 - Alex's Tiny Hat

03:43 - Cut 30 Update & The Only Way to Grow a Podcast

12:06 - Alex's Formula for Short-Form Success

18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.

30:28 - You’re using hooks wrong. Learn from Connor Price

40:18 - Packaging is the Product

46:59 - "What is that?" Products that Market Themselves

51:20 - Invest in something that has an 100% open rate. Your unboxing experience.