18: Druups - Catching water out of air. Interview with Jonas Wamstad, CMO and co-founder of Drupps

SustainNOW Podcast - Learn from entrepreneurs & scientists about climate solutions

In todays episode, I am speaking with Jonas Warmstad, founder and CMO of Drupps. Their vision is to recycle industrial evaporated wastewater into drinking water while recycling a lot of heat at the same time.

Jonas says about himself that he is an engineer with too little patience to be an engineer. He wants to solve sustainability problems and the fastest way to do so, is sometimes to combine and re-purpose old methods and technologies. He has started two companies so far in sustainable water and air treatment with a combined VC Funding of 12m USD.

I really enjoyed this episode because it also shows that entrepreneurship is to be able to pivot, to test and not to give up. You will learn about why it is important to recycle wastewater, how evaporated water is a source for energy and has a direct impact on CO2.

Please check out show notes and background information: www.sustainnow.ch
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1. 18: Druups - Catching water out of air. Interview with Jonas Wamstad, CMO and co-founder of Drupps (00:00:00)

2. Can you please introduce yourself and explain your journey with led you to found Drupps? (00:01:50)

3. So just to understand it better, it (the technology) is water and solar combined? What was the idea exactly? (00:03:35)

4. So you would extract from airborne water and turn it into drinking water? And what happened with it? (00:04:14)

5. Maybe you can tell that story (industrial capabilities) of Drupps? Maybe you can tell us a bit more about the challenges you had to execute that strategy and how you pivoted to what you're doing now (00:07:17)

6. Moisture has a lot of varieties, so getting consistent water is not that easy through waterborne extraction? (00:12:11)

7. Can you walk us through each step of how that technology works right now and for which customers? (00:13:16)

8. Where do you install it? (00:14:46)

9. What is the benefit for the customer? Why would they do it? (00:15:32)

10. So to summarise... (00:19:46)

11. Do you have any other use cases of consumers/customers? (00:22:25)

12. So how many are already out there? (00:23:18)

13. What are the factors for you to scale that? (00:25:34)

14. Do you have two/three markets you want to focus on? (00:26:26)

15. You produce in Sweden as well? (00:27:31)

16. Is there a correlation to CO2 (00:29:14)

17. And for regulations, are they in your favour? (00:31:34)

18. How many years now since Drupps and how did you keep yourself convinced about the idea? (00:35:03)

19. What has been your biggest learning over these years? (00:35:44)

20. You wrote down a book recommendation, what is it about? (00:36:28)

21. How can people contact you? (00:39:41)