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المحتوى المقدم من Better Informed Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Better Informed Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Supreme Court of the United States
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Manage series 2558408
المحتوى المقدم من Better Informed Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Better Informed Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Supreme Court Season episodes will include all arguments that occur from October 01st to April/May. You can listen to the sidebar version of each Supreme Court Case https://thesidebar.transistor.fm/
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341 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2558408
المحتوى المقدم من Better Informed Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Better Informed Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Supreme Court Season episodes will include all arguments that occur from October 01st to April/May. You can listen to the sidebar version of each Supreme Court Case https://thesidebar.transistor.fm/
…
continue reading
341 حلقات
كل الحلقات
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Supreme Court of the United States
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1 Cunningham v. Cornell University, No. 23-1007 [Arg: 1.22.2025] 1:30:44
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QUESTION PRESENTED: Whether a plaintiff can state a claim by alleging that a plan fiduciary engaged in a transaction constituting a furnishing of goods, services, or facilities between the plan and a party in interest, as proscribed by 29 U.S.C. § 1106(a)(1)(C) , or whether a plaintiff must plead and prove additional elements and facts not contained in the provision’s text. ★ Support this podcast on Patreon ★…
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Supreme Court of the United States
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1 Barnes v. Felix, No. 23-1239 [Arg: 1.22.2025] 1:15:57
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QUESTION PRESENTED: Whether courts should apply the "moment of the threat" doctrine when evaluating an excessive force claim under the Fourth Amendment. ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 McLaughlin Chiropractic Associates v. McKesson Corporation, No. 23-1226 [Arg: 1.21.2025] 1:13:53
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QUESTION PRESENTED: Whether the Hobbs Act required the district court in this case to accept the Federal Communications Commission’s legal interpretation of the Telephone Consumer Protection Act . ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Food and Drug Administration v. R.J. Reynolds Vapor Co., No. 23-1187 [Arg: 1.21.2025] 1:12:12
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QUESTION PRESENTED: Whether a manufacturer may file a petition for review in a circuit (other than the U.S. Court of Appeals for the District of Columbia Circuit) where it neither resides nor has its principal place of business, if the petition is joined by a seller of the manufacturer’s products that is located within that circuit. ★ Support this podcast on Patreon ★…
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Supreme Court of the United States
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1 Free Speech Coalition v. Paxton, No. 23-1122 [Arg: 1.15.2025] 2:05:32
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QUESTION PRESENTED: Whether the court of appeals erred as a matter of law in applying rational-basis review, instead of strict scrutiny, to a law burdening adults’ access to protected speech. ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Waetzig v. Halliburton Energy Services, No. 23-971 [Arg: 1.14.2025] 49:01
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QUESTION PRESENTED: Whether a voluntary dismissal without prejudice under Federal Rule of Civil Procedure 41 is a “final judgment, order, or proceeding” under Federal Rule of Civil Procedure 60(b) . ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Thompson v. U.S., No. 23-1095 [Arg: 1.14.2025] 1:17:03
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QUESTION PRESENTED Whether 18 U.S.C. § 1014 , which prohibits making a “false statement” for the purpose of influencing certain financial institutions and federal agencies, also prohibits making a statement that is misleading but not false. ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Stanley v. City of Sanford, Florida, No. 23-997 [Arg: 1.13.2025] 1:18:04
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QUESTION PRESENTED: Whether, under the Americans with Disabilities Act , a former employee — who was qualified to perform her job and who earned post-employment benefits while employed — loses her right to sue over discrimination with respect to those benefits solely because she no longer holds her job. ★ Support this podcast on Patreon ★…
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Supreme Court of the United States
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1 Hewitt v. U.S., No. 23-1002 [Arg: 1.13.2025] 1:30:43
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QUESTION PRESENTED: Whether the First Step Act ’s sentencing reduction provisions apply to a defendant originally sentenced before the act’s enactment, when that original sentence is judicially vacated and the defendant is resentenced to a new term of imprisonment after the act’s enactment. ★ Support this podcast on Patreon ★…
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Supreme Court of the United States
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1 TikTok v. Garland, No. 24-656 [Arg: 1.10.2025] 2:28:50
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QUESTION PRESENTED: - Whether the Protecting Americans from Foreign Adversary Controlled Applications Act , as applied to petitioners, violates the First Amendment. ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Dewberry Group v. Dewberry Engineers, No. 23-900 [Arg: 12.11.2024] 1:10:58
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QUESTION PRESENTED: Whether an award of the “defendant’s profits” under the Lanham Act can include an order for the defendant to disgorge the distinct profits of legally separate non-party corporate affiliates. ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Seven County Infrastructure Coalition v. Eagle County, Colorado, No. 23-975 [Arg: 12.10.2024] 1:50:37
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QUESTION PRESENTED: Whether the National Environmental Policy Act requires an agency to study environmental impacts beyond the proximate effects of the action over which the agency has regulatory authority. ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Feliciano v. Department of Transportation, No. 23-861 [Arg: 12.9.2024] 1:13:34
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QUESTION PRESENTED: Whether a federal civilian employee called or ordered to active duty under a provision of law during a national emergency is entitled to differential pay even if the duty is not directly connected to the national emergency. ★ Support this podcast on Patreon ★
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Supreme Court of the United States
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1 Kousisis v. U.S., No. 23-909 [Arg: 12.9.2024] 1:26:52
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QUESTION PRESENTED: Whether deception to induce a commercial exchange can constitute mail or wire fraud, even if inflicting economic harm on the alleged victim was not the object of the scheme; whether a sovereign’s statutory, regulatory, or policy interest is a property interest when compliance is a material term of payment for goods or services; and whether all contract rights are “property.” ★ Support this podcast on Patreon ★…
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Supreme Court of the United States
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1 U.S. v. Skrmetti, No. 23-477 [Arg: 12.4.2024] 2:21:11
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QUESTION PRESENTED: - Whether Tennessee Senate Bill 1 , which prohibits all medical treatments intended to allow “a minor to identify with, or live as, a purported identity inconsistent with the minor’s sex” or to treat “purported discomfort or distress from a discordance between the minor’s sex and asserted identity,” violates the equal protection clause of the 14th Amendment. ★ Support this podcast on Patreon ★…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.