انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
The Context Trap
Manage episode 226959283 series 1378061
Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that context isn’t often reflected in stores or e-commerce, where product locations and assortments don’t always reflect a customer’s intended use. Michelle Bacharach, CEO and cofounder of FindMine joins SCR to discuss how putting products in context can improve consumer experiences while helping align the supply chain.
182 حلقات
Manage episode 226959283 series 1378061
Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that context isn’t often reflected in stores or e-commerce, where product locations and assortments don’t always reflect a customer’s intended use. Michelle Bacharach, CEO and cofounder of FindMine joins SCR to discuss how putting products in context can improve consumer experiences while helping align the supply chain.
182 حلقات
Alle episoder
×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.