S1E12 - Ologies’ Alie Ward On Reaching 50 Million Downloads By Treating Scientists Like Rock Stars Supercasters podcast

S1E12 - Ologies’ Alie Ward on reaching 50 Million Downloads by treating scientists like rock stars

4y ago 28:08

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In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!).

She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW.

Reaching 50 million downloads on Ologies, we reached out to talk about:

Building a science podcast with the audience, and how they get involved
Turning scientists into rockstars and tackling anti-science sentiment
Misconceptions about scientists and the adventures they have
Why Alie recommends starting a paid membership from the beginning
Smart ways to involve the audience so they go from passive listeners to fully invested (and paying) subscribers!

Enjoy!

Timestamps

2:16 Describing Ologies to the high school teacher
3:57 Starting Ologies independent from networks
5:17 Ology's listening stats
6:19 Ology listeners choose to have fun and do some lifelong learning
6:46 "There is science in everything"
7:52 How Alie Ward sustains the show through paid membership and ads
9:47 Choosing where the money goes, and the art of giving back
11:06 Who are the listeners? Alie Ward describes the Ologites
13:05 Turning scientists into rockstars and the battle against anti-science sentiment
16:02 Scientists have adventures, and the academic ivory tower
17:01 Building the podcast with the audience: How Alie Ward started Ologies
19:07 You don't have to build your show alone
21:30 People who will support you will support you from the start
23:11 What are you giving to your supporters for $5 a month?
24:02 What Alie would do differently with paid memberships
25:41 What's next for Ologies

Join us in the FREE Supercast premium feed and you get to hear Alie talk about:

The power of establishing a strong relationship with the listener from the very beginning
The fear of throwing all of ourselves into our passions
Taking risks, and getting permission as a creator

Links

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