Episode 92: A Powerful Way To Make Sure Your Sales Process Is Delivering Results

Stronger Sales Teams with Ben Wright

In this episode of Stronger Sales Teams, Ben delves into a practical exercise that can be used to improve and refine your sales process. As the year concludes, sales teams are in a prime position to evaluate their accomplishments and devise strategies for the forthcoming year. Ben introduces a review exercise that is both simple and effective, with the objective of identifying areas that require refinement.
Key Takeaways:

• Consider a structured review of your sales process at the end of the year to uplift sales performance and strategy.
• Ask critical questions about each stage of your sales process to identify improvement opportunities and enhance team efficiency.
• Evaluate the effectiveness of your CRM system in capturing necessary sales data to optimise customer interactions and internal processes.
• Avoid focusing solely on internal processes—incorporate customer journey mapping to view performance from the client’s perspective.

Time Stamps:

0:00 Intro

2:34 The Sales Process Exercise

4:30 5 Steps For Sales Process

5:30 Review Around Broad Stroke Sales Process

7:58 Lead Generation

13:44 Meet and Greet or Needs Analysis

16:30 Quoting and Presentation

20:08 Closing

22:18 Post Sale Process

26:12 Health and Fitness Tip

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