Keep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday Huddle

Street Pricing with Marcos Rivera

Today we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments — the critical choreography of balancing value, features, and customer engagement to drive growth. Our experts will discuss why it's paramount to keep a vigilant eye on usage data to fine-tune offerings and avoid the common trap of overstuffing plans that can stifle potential revenue expansion.

We'll also be talking about the elephant in the room - how too many goodies in starter plans might be cannibalizing your premium options and inadvertently leading to customer churn. But it's not all charts and figures; we blend in evolutionary insights on how AI is reshaping pricing strategies across various industries, signaling a new era of usage-based pricing. And here's a twist – as we wrap up the conversation, our guests will drop their favorite 90s hip-hop tracks to keep it light.

Special Guests:

• Peter Cohen: Pricing Strategist; recent clients include: Cloudbeds, Miro and Vehlo
• Aaron Mass: Senior Pricing Strategist; recent clients include: Trulioo, Totango, Fleetio
• Emily Sanz: Director of Pricing Analytics; pricing leaders in aviation, biotech and nutrition
• Amit Saraf: Senior Pricing Strategist; recent clients include: Lytx, CertifID, Inktavo

In this episode:

• (00:00) The Significance of Usage Data - The role of usage data in identifying user-valued features.
  
• (13:03) Leveraging Usage Data to Sculpt Pricing: The conversation delves into the significance of utilizing usage data to optimize software packages and features. The team discusses how analyzing customer interactions can lead to creating more value by tailoring offerings to actual usage, thus avoiding feature bloat and encouraging upsells.
  
• (0:19:01) The Necessity of Frequent Pricing Revisions: Highlighting a counterintuitive approach, emphasizing what not to do in SaaS pricing. The team explores the pitfalls of leaving pricing static and underscores the importance of regular pricing reviews in alignment with market changes and product evolution.

• (0:27:06) Anticipating Future Trends in SaaS Pricing Models: Looking ahead, the team forecasts upcoming trends in software pricing, predicting a move towards personalized and flexible pricing strategies. They discuss the potential of AI in pricing and stress the importance of ongoing reassessment and innovation to stay competitive.
  
• (35:00) A lighthearted ending discussing each guest's favorite '90s hip-hop songs

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO, Coach and sought after slayer of bad pricing, Marcos Rivera. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guesswork out of pricing.

Resources:

Pricing I/O

Marcos Rivera LinkedIn

Email for a consultation