Spotting a Billion-Dollar Opportunity: Radek Sali on Turning Swisse into a Global Brand

Strategy at Scale

What does it take to transform a small supplement company into a global wellness powerhouse valued at over $1 billion?

Radek Sali has the answer.

As CEO of Swisse Wellness, Radek led the company through one of Australia’s most remarkable growth stories—turning a niche vitamin brand into a household name through intuition, bold marketing, and a people-first culture. Where others focused on health claims, he reimagined the category through aspiration, storytelling, and purpose.

Today, Radek is an investor, advisor, and advocate for conscious leadership.

In this episode, you’ll learn:

• How to use intuition as a strategic edge in identifying real opportunities
• The flywheel model that fueled Swisse’s explosive global growth
• Why culture is the only competitive advantage that can’t be copied
• How to balance purpose, performance, and profit at scale
• The lessons every entrepreneur can apply from wellness to any industry

Radek’s story is a testament to scaling with heart, clarity, and conviction.

Let’s dive in with Radek Sali.

Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.