Ordinary to Exceptional: Leadership Lessons from Serial Entrepreneur Brian Scudamore

Strategy at Scale

Brian Scudamore is a founder, serial entrepreneur, and pioneer of the professional junk hauling industry. As the founder and CEO of O2E Brands - which stands for Ordinary to Exceptional – he's built not just one successful company, but three: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. A recipient of Fortune's Small Business Best Bosses Award and a three-time winner of their Best Company to Work For Award, he's also been recognized in the Globe and Mail's Top 40 Under 40 and by the International Franchise Association as Entrepreneur of the Year.

But Brian's story begins in a McDonald's drive-through at age 18. A high school dropout with one course left to graduate, he saw a beat-up pickup truck with "Mark's Hauling" scrawled on its side. That moment of inspiration led him to invest $700 in his own truck, and from that humble beginning, he would go on to build the world's largest junk removal company.

What makes Brian's story particularly valuable for entrepreneurs is how he did it. His "painted picture" vision process has become a blueprint for ambitious goal-setting. His people-first philosophy – that if we take care of our people, they will take care of our customers – has proven that culture isn't just about feeling good; it's about driving growth. And his systematic approach to finding and transforming "ordinary" industries offers a roadmap that other entrepreneurs can follow.

Brian shares these insights and more in his books "WTF? (Willing to Fail)" and "BYOB - Build Your Own Business, Be Your Own Boss." You can also catch him as a Dragon on CBC's Dragon's Den, where he helps other entrepreneurs realize their dreams.
In this episode, we'll cover:

• How to create and use a "painted picture" vision to align your team and achieve ambitious goals
• Why focusing on happy customers AND happy employees is the key to scaling
• The system for identifying and transforming ordinary industries into exceptional businesses
• How he used a unique promotional strategy to significantly reduce customer acquisition costs
• How failure, including firing his entire first team of 11 people, led to his biggest breakthroughs

Let's learn from Brian Scudamore.

Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.