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#108: How PTs Can Partner Directly with Physicians—Without Selling Out (Ft. Colin Rigney)
Manage episode 498459204 series 3490558
المحتوى المقدم من Strata Studios, Paul Singh, and Thomas Schreiber. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Strata Studios, Paul Singh, and Thomas Schreiber أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care.
Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.
Inside this episode:
1. Why most primary care offices are starving for MSK expertise—and how PTs can step in
2. How Colin structures physician partnerships with contracts that actually protect everyone
3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch
4. The backlash from parts of the PT industry—and why Colin’s still all in on this future
5. Tactical first steps: what to say, who to approach, and how to stay compliant
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note [email protected].
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