It's Not A Merger // Tyler Brown

Straight Down the Middle'ish

It's our first episode back after the the PGA TOUR shocked the world and announced they will be taking on outside capital from the Saudi Public Investment Fund. There's a lot to unpack here, and we've brought in our good friend, Tyler Brown, to help shed light on where this is all heading.
After a sparkling collegiate career at the University of Florida, Tyler Brown also tried his hand at professional golf before turning to the corporate world. Tyler brings a unique perspective on the business side of golf, and how he thinks it's all going to shake out.
They called it a merger, but it feels like something completely different, and there's a lot of unanswered questions looming around the future of the PGA TOUR, LIV Golf and the concept of team golf.
Keep it down the middle-ish.

Link from this episode:

• Follow Straight Down the Middle’ish on Twitter: @SDTMishPodcast
• Connect with Tyler: Tyler Brown

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1. Introduction (00:00:00)

2. A merger or a minority investment? (00:01:46)

3. Initial reactions on LIV-PGA Tour ‘investment’ (00:03:38)

4. Did Jay Monahan do the right thing? (00:08:06)

5. Can the Tour afford to go down this road? (00:12:01)

6. The business side of golf that’s often unseen (00:16:28)

7. Proposed equity for the new setup (00:22:42)

8. Why do some golfers have no right to be pissed (00:27:02)

9. Tyler’s current work on golf and other activities (00:29:56)

10. How Tyler ended up in the School of Business and some golf stories (00:34:25)

11. Flight changes and work arrangements for Aron (00:37:16)

12. Episode wrap-up (00:41:56)