037. Expertise is Not Enough w/ Jeff Bartsch

Story Greenlight with Jeff Bartsch

Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.

First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.

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📝 SHOW NOTES

00:00 The danger of expertise

00:52 The Master Story Framework and Experts

02:48 Mistakes experts make in building a business

04:20 An expert is not always an entrepreneur

05:33 Jeff's early mistakes as an expert building a business

07:51 Expertise is not a business growth solution

09:44 Expertise is not enough to build a successful business

10:52 The first step to getting clients as an expert
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