Episode 3 Artwork

Steve Saporito Education

For this next segment, I want to talk about artwork and how to build artwork and and how to create artwork that is going to inspire people to buy and also inspire referrals. Okay, so when a client coming to you for a wedding, what are they coming here for?
So they book you for a wedding. What predominantly? What sort of product are they?
They they're coming to buy predominantly. What's their focus? We've done album consultations, so one of the biggest complaints I hear from photographers is that they're my best friends and we make spill such a rapport, and we get along so well.
But I meet them two or three years later and they've hired some other photographer to take their birthing photos, to take their, their newborn photos. And I know they've paid a heap of cash for those photos.
Why didn't they come to me? And the response of the client is that, well, we didn't even know that you did anything but weddings. So I think there needs to be a representation on your wall, on your walls of the next stage of their life cycle, because predominantly they're here for an album and you'll have that cupboard.
But we want a client for life because it's a lot of work to get a client. It's easy to keep them, but we need to send a clear message that we're not just wedding photographers, if that's what you want to do.
We want to be your family photographer for life. It so it's our responsibility to make sure that they get that. So I think it's okay to have a piece of wall art for their wedding. I don't think it's going to impact whether they're going to book you for the wedding or not.

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