008 - The Best Brands in 2020 and Email Hacks

Startups, Sparks and Serendipity

المحتوى المقدم من Mike Mahlkow and Max Elster, Mike Mahlkow, and Max Elster. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mike Mahlkow and Max Elster, Mike Mahlkow, and Max Elster أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

4+ y ago 37:01

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Branding is one of the most important and yet elusive concepts in business. This Week Mike and Max dive into a recent Brand Intimacy study exploring which brands different generations (Gen Z, Millennials, Boomers) feel the most connection to, and are surprised by some of the results. Then there is some discussion about the process that brings customers to bond and fuse with brands that they grow to love and use every day. Finally, they share their most important email tips and explain how they make sure to be productive when being bombarded by emails every day and finish with some great reading recommendations.

Recommendations:

To Read:

Email Article 1: One-Touch to Inbox Zero (https://fortelabs.co/blog/one-touch-to-inbox-zero/)

Email Article 2 : How to write email with military precision (https://hbr.org/2016/11/how-to-write-email-with-military-precision)

Brand Intimacy Study (https://bit.ly/brandintimacy2)

To Watch:

Email Video: Christoph Magnusssen (https://www.youtube.com/watch?v=6jtWdbMzZN0)

Follow Mike on Linkedin: linkedin.com/in/mikemahlkow

Follow Max on Linkedin: linkedin.com/in/maxelster

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