S02E06 - Decoding Digital Marketing with Tina Goguia of Pandasia Digital

Startup Roast

Episode Notes

1. How you got your start in Marketing (1:00)
   1. From Google Ads Solutions to Facebook Ad Solutions
   2. Journey to Hong Kong from Holland
2. Experiences with working at Google & Facebook (3.00)
   1. Making it through the hiring process - doers over thinkers
   2. The power of passion projects - student extra curricular activities
   3. The differences of working at Facebook over Google
3. Launching your own business (9.00)
   1. The Investment Visa
   2. Invoicing & Accounting
4. Why work with small business for marketing training (11:00)
5. Best practises for marketing updates (13:30)
   1. Subscribed direct to key industry newsletters
   2. Workshops and events
6. Foundational Marketing Practises (15:30)
   1. Begin with your website
   2. Google My Business
   3. Clear Online Marketing Objectives
   4. Using Retargeting Ads
   5. Exploring best practises within the vertical
7. The expertise of agencies (24:00)