Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)

Start Your Sustainable Fashion Brand

Player FM - Internet Radio Done Right

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المحتوى المقدم من Shannon Lohr of Factory45. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Shannon Lohr of Factory45 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 11 يومًا1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

منذ عامين 9:12

MP3•منزل الحلقة

It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In today’s episode, I’m sharing some of my best strategies for leveraging social media so you can make more sales for your fashion brand.

Resources mentioned in this episode:

The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.apple.com/us/podcast/ep-13-the-1-email-marketing-strategy-for-fashion-brands/id1599138361?i=1000554365111

50 حلقات

#Fashion and Beauty #Entrepreneur #Arts #Business #Shannon Lohr of Factory45 #Fashion #Entrepreneurial #Startup #Sustainability #Your EcoFriendly #Fashion Entrepreneur #Eco Fashion

Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)

Start Your Sustainable Fashion Brand

11 subscribers

published منذ عامين

MP3•منزل الحلقة

Resources mentioned in this episode:

The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.apple.com/us/podcast/ep-13-the-1-email-marketing-strategy-for-fashion-brands/id1599138361?i=1000554365111

50 حلقات

#Fashion and Beauty #Entrepreneur #Arts #Business #Shannon Lohr of Factory45 #Fashion #Entrepreneurial #Startup #Sustainability #Your EcoFriendly #Fashion Entrepreneur #Eco Fashion

كل الحلقات

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Ep. 49 Best of: Money for Your Brand 19:16

منذ 2 years19:16

19:16

This month, we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the most popular episodes on all things money while building your sustainable fashion brand. Enjoy! Resources mentioned in this episode: Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6 How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s…

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Ep. 48 Best of: Getting Started on Your Brand 21:19

منذ 2 years21:19

21:19

For the rest of February we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the 3 most popular episodes on how to get started on your sustainable fashion brand. Resources mentioned in this episode: How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s…

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Ep. 47 How to Use Storytelling to Build Your Fashion Brand 6:32

منذ 2 years6:32

6:32

Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today. Resources mentioned in this episode: Apply to Factory45: factory45.co/apply…

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Ep. 46 The 5 Secrets to (Fashion) Business Success 15:44

منذ 2 years15:44

15:44

Are they even “secrets?” Well, they were definitely secrets to me when I was first starting out. Don’t worry, I won’t bore you with “teamwork makes the dreamwork” cliches. I’m going to teach you the real, tactical advice with the personal stories and proof behind them. After a decade of entrepreneurship and mentoring hundreds of fashion entrepreneurs… Here are my 5 secrets to fashion business success.…

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Ep. 45 How to Balance Parenting & Fashion Entrepreneurship 9:35

منذ 2 years9:35

9:35

As any parent knows, the word “balance” is a loose term. Whether you’re working a full-time job, starting a business or working as a stay-at-home parent, you always sort of feel like you’re on a see-saw that literally goes up and down all day. Sometimes you’re on top, doing all the things, feeling like you’re conquering life… but more often than not, your see-saw is down on the ground, heavily weighted by the responsibilities of the day. Quite the picture I’m painting, huh? In this episode, I’m getting real about parenting and how to start or grow a business if you also have tiny humans you’re responsible for growing, too.…

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Ep. 44 How to Pivot from a Traditional Career to Fashion Entrepreneurship 8:37

منذ 2 years8:37

8:37

Are you thinking about taking the leap from a more traditional career to the world of entrepreneurship? Have you thought about how your daily life will change? Have you talked it through with your partner or spouse? And also, where do you even start? In this episode, I’m going to give you some questions to ask yourself and some things to think about if you are considering a career shift. Resources mentioned in this episode: Should You Quit Your Day Job to Start Your Fashion Brand: https://www.youtube.com/watch?v=SHbN3RudKhU&t=21s How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=43s…

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Ep. 43 How to Decide Between Joining a Fashion Program or Hiring a Consultant 10:04

منذ 2 years10:04

10:04

Are you deciding between joining a fashion program or hiring a consultant to start your brand? We’re asked about this a lot by people starting their own fashion brands. So, in this episode, I’m going through the pros and cons of joining a fashion program like Factory45 vs hiring a consultant, so that you can weigh the options and decide for yourself. Resources mentioned in this episode: The Fashion Business Summit: factory45.co/summit CEO Hour: shannonlohr.com…

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Ep. 42 How Entrepreneurship Changes Your Brain (for the Better) 4:12

منذ 2 years4:12

4:12

If you’re building a sustainable fashion brand, you’re probably in the thick of it. As a fashion entrepreneur, you’ll be tackling new skills and challenges that you’ve never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing… most of it will push you out of your comfort zone. But as entrepreneurs, that is actually what we want. We can and should do hard things. There’s the science to back it up, and that’s what I’m talking about in today’s episode. Resources mentioned in this episode: Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/…

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Ep. 41 How to Launch a Fashion Brand Without Taking on Debt 7:03

منذ 2 years7:03

7:03

It wasn’t so long ago that if you wanted to start a fashion brand, or really any business for that matter, you had to take on a lot of risk. That included financial risk – from taking out a loan, borrowing from a family member or accumulating credit card debt. Thankfully, that’s not so much the case anymore – there is a way to launch a fashion brand without risking your savings and going into debt and that’s what I’m sharing in this episode. Resources mentioned in this episode: How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s…

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Ep. 40 3 Tips for Dealing with Information Overload in Building Your Fashion Brand 4:41

منذ 2 years4:41

4:41

If you’re thinking about starting a fashion brand, chances are you’re doing a lot of research. And when you’re bombarded with advice, opinions, facts, stats, experts, gurus, advertisements… It’s enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information overload? That’s what I’m talking about in today’s episode.…

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Ep. 39 How to Stop Fearing Failure 4:29

منذ 2 years4:29

4:29

Everyone loves the hero’s journey and I’m sure you can recount a dozen other failure-to-success, rags-to-riches stories of celebrities and athletes. But what about your own? As an entrepreneur, regardless of whether you’re established or aspiring, what is your relationship to failure? To thrive in this industry, you have to be okay with mistakes, frustration and yes, failure. That’s what we’ll explore in today’s episode. Resources mentioned in this episode: Does Hard Work Really Pay Off: https://factory45.co/hard-work-really-pay-off…

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Ep. 38 This Might Be The Secret to Success 11:40

منذ 2 years11:40

11:40

How many times have you wanted to give up? Whether it was entrepreneurship, a job, your education, a relationship or something else… If you ever faced feelings of wanting to throw it all away, what stopped you from doing it? What kept you going and invested in the long game? Perhaps you already know the answer, but the next time you face these same feelings I want you to consider this… because it might just be *the* key to success.…

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Ep. 37 4 Ways to Stand Out in Luxury Fashion When You Don’t Have Brand Recognition 6:14

منذ 2 years6:14

6:14

In times of economic downturn, do you know which fashion sector tends to do better than the rest? Luxury fashion. The sole reason being that the primary customer base is high-income consumers who generally aren’t affected by a recession. So if you’re looking to start a fashion brand and want to jump into the luxury market, this episode is for you.…

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Ep. 36 How Much Does it Cost to Start a Sustainable Fashion Brand? 14:06

منذ 2 years14:06

14:06

If, right now, you Googled “How much does it cost to start a fashion brand” a bunch of articles would pop up giving you a range between $500 and $50,000. Which isn’t all that helpful if you’re trying to put a budget together or plan ahead. While yes, it’s true that startup costs vary greatly depending on what type of garments you’re making, how much experience you have and who you’re working with, in this episode I’m going to attempt to narrow down that range so you have a better idea of what to expect. Resources mentioned in this episode: Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6…

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Ep. 35 Why a Resale Strategy is the Next Sustainability Move for Fashion Brands 7:29

منذ 2 years7:29

7:29

When you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you’re selling but there’s one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stream for your business… Resources mentioned in this episode: McKinsey article: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula Forbes article: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/?sh=389490f02ae0 Columbia Climate School article: https://news.climate.columbia.edu/2021/06/10/why-fashion-needs-to-be-more-sustainable/…

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Start Your Sustainable Fashion Brand « » Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)

Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)