GOATs Are Rare. Sets Can Be Forever.

Stacking Slabs

What makes a player a true hobby GOAT? And why do sets sometimes matter as much as the athletes on the cardboard?

In this episode, Brett explores the recipe behind collecting greatness. He breaks down why only a select few players reach GOAT status, the role of cultural impact and iconic moments, and why certain sets, brands, and parallels hold long-term value.

You’ll hear stories about Jordan, Ruth, Jackie, Brady, Kobe, Serena, and others who transcend their sports, plus insights into how products like 2003 Exquisite, 2012 Prizm, and 1952 Topps shape the hobby.

Whether you’re chasing legends or building around iconic sets, this episode is a guide for thinking long-term, adding stability to your collection, and enjoying the stories behind the cards we all love.

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