Player FM - Internet Radio Done Right
Checked 5M ago
تمت الإضافة منذ قبل seven عام
المحتوى المقدم من SquaredCo Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة SquaredCo Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 78: Sprinkles and Mickeys
Manage episode 260864462 series 1576700
المحتوى المقدم من SquaredCo Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة SquaredCo Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Episode 78: Sprinkles and Mickeys by SquaredCo
…
continue reading
91 حلقات
Manage episode 260864462 series 1576700
المحتوى المقدم من SquaredCo Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة SquaredCo Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Episode 78: Sprinkles and Mickeys by SquaredCo
…
continue reading
91 حلقات
كل الحلقات
×
1 Episode 100: The Final Episode of the SquaredCo Podcast 2:02:05
2:02:05
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب2:02:05
Episode 100: The Final Episode of the SquaredCo Podcast by SquaredCo
Jerrod on Sideshow Podcast: https://www.sideshow.com/geek/creating-hipster-mickey-being-ambassador-of-cute-and-more-with-jerrod-maruyama-on-sideshows-side-show-with-jeff-may/ Justin Long podcast: Life is Short https://wondery.com/shows/justin-long/
My Cookie Dealer https://mycookiedealer.com https://www.instagram.com/mycookiedealer/ Arcade 1Up https://arcade1up.com Weartesters https://weartesters.com
Nike x Laika https://www.nike.com/launch/t/inside-the-vault-x-laika DKNG x BTTF https://www.dkngstudios.com/blog/2020/12/9/back-to-the-future-35th-anniversary-skateboard-decks Burger King Rebrand https://www.dezeen.com/2021/01/12/burger-king-rebrand-retro-logo Lil Penny commercials https://www.youtube.com/watch?v=ODrYzw6Y2Uo Invisible Creature https://www.invisiblecreature.com/news/face-the-music-twenty-years-of-album-art Epcot Festival of the Arts https://www.disneyfoodblog.com/2020/12/29/photos-early-look-at-some-of-the-artwork-coming-to-epcots-festival-of-the-arts/ Marvel 616 https://www.marvel.com/tv-shows/marvel-s-616/1…
Episode 96: Goodbye 2020 by SquaredCo
Jerrod Maruyama PeeWee merch https://roadcrates.com
Episode 94: Disney+ Crush by SquaredCo
Cookie Crawl 2020 - https://www.doughandarrow.co - https://www.blackmarketbakery.com Stranger Things Experience - https://strangerthingsdriveinto.com

1 Episode 92: Freelance with Cole Roberts 1:59:59
1:59:59
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:59:59
Amazon Fresh store https://www.yelp.com/biz/amazon-fresh-irvine-2 Cole Roberts http://www.coleswork.com https://coleswork.threadless.com Trello - Project management system Cole uses https://trello.com Conan merch https://www.podswag.com/collections/conan-obrien-needs-a-friend PeeWee Herman Puzzle https://roadcrates.com/collections/puzzles/products/pee-wees-playhouse-variant-timed-edition-jigsaw-puzzle Arthur tee shirt designs by Cole Roberts https://shopsteelcity.com/products/what-a-wonderful-day-kids? https://shopsteelcity.com/products/play-all-day-kids?…

1 Episode 91: Did We Just Become Best Friends!? 1:12:05
1:12:05
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:12:05
Tiger Woods Podcast: https://www.stitcher.com/show/allamerican-tiger-woods Mandalorian Lenticular: https://bottleneckgallery.com/collections/weekly-release/products/bruce-yan-mandalorian-bounty-lenticular Cheetos Popcorn: https://www.amazon.com/Cheetos-Popcorn-Cheddar-Variety-0-625oz/dp/B082YV2N27/

1 Episode 90: I Love You...Cobb Vanth & Donuts 1:20:56
1:20:56
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:20:56
Harry Potter - Cupful of Cute by Jerrod Maruyama https://www.geekitikis.com/collections/harry-potter Sidecar Donuts https://sidecardoughnuts.com

1 Episode 89: Cookies, Monsters, and Mandalorians 1:31:35
1:31:35
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:31:35
Episode 89: Cookies, Monsters, and Mandalorians by SquaredCo
Episode 88: Do You Like Candy? by SquaredCo

1 Episode 87: Cookies & Donuts & Printing...Oh My! 1:15:33
1:15:33
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:15:33
Episode 87: Cookies & Donuts & Printing...Oh My! by SquaredCo

1 Episode 86: Marky and the Phantoms 1:33:12
1:33:12
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:33:12
Episode 86: Marky and the Phantoms by SquaredCo
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.