Sports as Entertainment: Eddie Lewis on How TOCA Football Plans to Expand

SportsTravel Podcast

TOCA recently became the largest operator of indoor soccer centers in the United States after adding locations in Dallas, Cleveland, Nashville, Chicago and Denver. In addition, the company launched TOCA Social, a soccer entertainment and dining venue, in London with plans to expand to additional two UK locations as well as Dallas in 2023. TOCA was founded in 2016 by two-time U.S. World Cup and former MLS and English Premier League midfielder Eddie Lewis, building off a training idea that he developed during his professional career. TOC recently announced a landmark investment from Premier League player and England national team captain Harry Kane, one of the world’s most high-profile players.

In this episode, we talk with Lewis about how TOCA came about, how it intends to expand and why the sport lends itself to the entertainment space as well as the training space.

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