Leading with Heart: Oberalp Group VP, Ruth Oberrauch's Journey in Outdoor Innovation

Sports + Outdoor Mentors

Step into the empowering world of Ruth Oberrauch, the trailblazing Vice President of the Oberalp Group, as we explore her remarkable journey across various domains of marketing, HR, sustainability, and brand management.

Our latest episode unveils Ruth's story, from her initial uncertainties to her profound impact on the outdoor industry. Hear about her transformative experiences from fashion retail to leading sustainability efforts, and how she spearheaded the launch of a groundbreaking brand amidst the global pandemic.

Ruth's narrative is a powerful showcase of leading with empathy, the changing role of women in outdoor pursuits, and the critical importance of sustainability.

Her insights are invaluable for those looking to make a lasting difference in the outdoor sector or seeking inspiration to navigate their career paths with energy and passion.

Subscribe or Follow to join us on this motivational journey, and let Ruth's dedication to innovation, empathy, and the great outdoors inspire your next adventure!

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Join us every Sunday for a new episode.

Ruth's Book Recommendation:

📌 A Brief History of Humankind" by Yuval Noah Harari - https://amzn.to/3TMpa7A (Amazon Affiliate Link)

Follow Ruth https://www.linkedin.com/in/ruth-oberrauch/

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https://www.linkedin.com/company/oberalp/ https://www.youtube.com/@oberalpgroup2799 https://www.linkedin.com/company/lamunt/

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00:00 - Introduction

01:30 - Early days

05:00 - Challenges and uncertainties

08:45 - Transitioning and lessons learned.

13:20 - The importance of empathy and overcoming gender stereotypes

18:00 - Insights into the launch of a new brand during the pandemic

23:40 - The role of sustainability

29:15 - The evolution of women's participation

34:00 - Strategies for balancing work, passion, and family life

39:20 - The impact of empathy

44:05 - Advice for aspiring leaders.

49:30 - Importance of experience and cultural exposure