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#149 Josie Traberg - Greenwashing, Buzz Words, Environmental Sustainability & Communication in Sports
Manage episode 419153860 series 2953117
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Welcome to episode 149 of Sports Management Podcast
Today’s guest is Josie Traberg – she is a Researcher PHD student, researching environmental sustainability communications in sport. She is also a strength and conditioning coach and former pro basketball play who also competed in weightlifting.
We spoke about her journey from collegiate Athlete and Student to Social Activist and Fitness Professional.
Get ready to learn:
- About green washing and the use of buzz words
- How we can go from climate knowledge to climate action in sport
- How downscaling mega events can help the environment
- How stem cells helped her recover from a serious ACL injury
- About her experiences from living in the US
And much more!
WATCH ON YOUTUBE: https://youtu.be/0g-izhxVJTM
Timestamps:
00:00 Intro01:23 Greenwashing and Environmental Sustainability Communications08:01 Buzzwords and Sustainability Marketing16:06 Embedding Sustainability in Sports Governance18:09 Mega Events and Sustainability Efforts24:34 From Climate Knowledge to Climate Action31:56 Lessons from Team Sports57:52 Outro
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Josie's Channels:
https://www.linkedin.com/in/josephine-traberg-5a703321b/ https://www.instagram.com/josephine__sofia/
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