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Sport sponsorship decisions with Jan Schönberner
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Manage episode 289884319 series 2838213
المحتوى المقدم من Vitor Sobral Sheranne Fairley. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Vitor Sobral Sheranne Fairley أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode we chat to Jan Schönberner from University of Bayreuth about the personal motivations behind sport sponsorship decisions.
We discuss the article Jan and co-authors Herbert Woratschek and Guido Ellert published about the topic "Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions".
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