Creating Meaningful Customer Experiences - Tina Schippers - Speaking of Events - Episode # 040

Speaking of Events

Today’s guest is a highly skilled event management professional. She has been a member of EventFluence since 2008, and has been part of the event industry for 25 years. Please welcome to the show, the ever talented Tina Schippers! Tina is the Head of Events & Experiences at Allspring Global Investments, and she joins the host Kerri Garbis to talk about how events create deep human connections and how that can lead to increase in sales for your company. Takeaways Events are a major driving force for business development. Change can come from events and so can growth, learning and sales. Events also create a human connection and that will always result in something good. During COVID, the event space forced everyone to work together and really change the way they had been doing things previously. This actually was better for the event space as it spurred some much needed changes into this industry. The event space is such a diverse space that covers all sorts of ground. It’s not just party planners, they are marketers, developers and connectors. Market conditions are one of the challenges that the event space for financial space is facing. In that space, you need to be agile and able to pivot quickly. Being a financial services event planner requires that you are inviting the right people to the event and making sure you aren’t spending too much in an economic downturn. Events are a saturated market. There are so many events everyday so you need to find a way to differentiate yourself and your events from the rest to get people to attend. Katie’s favorite part of the event process is when the event is wrapping up so she can congratulate her colleagues on a job well done. Quote of the Show 2:42 “Business development begins and ends with events.” Links LinkedIn: https://www.linkedin.com/in/tina-schippers-94386513/ Website: https://www.allspringglobal.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/QO5V3GBSQn0 Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/