المحتوى المقدم من South of the Blueline Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة South of the Blueline Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من South of the Blueline Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة South of the Blueline Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
المحتوى المقدم من South of the Blueline Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة South of the Blueline Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
We're back! After a much needed down time we come storming back onto the hockey scene. bear with us as we ease back into the podcast game! --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
The Jets are on the brink! Tampa and the Flames have been eliminated. Man do I love the playoffs! --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
Don't let the sad title fool you this is a much happier episode then last weeks. Playoffs have started and man have they thrown a curve ball at us. Listen as we make wild speculations per usual. --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
Man the season is so close to over! With the Oilers and Jets both playing poorly we are a bit downbeat! Here come the playoffs. --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
With the regular season winding down we go over the last bits of hockey news. Chris teaches us the proper way to play hockey... with Hate! --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
The Jets have clinched a playoff spot so we jump on the wagon! Also the Oilers screw things up even more! We ramble, enjoy. --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
Hey did I mention we have a new website on this episode? Southoftheblueline.com by the way. We break down hits, suspensions, and times zone confusion. As the playoffs inch closer will the Oilers make it? Go read my article, did I mention we have a website? --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support…
After a busy trade deadline things quite down. We finally fulfill the Jets part of the podcast. Enjoy bonus taco-talk. --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
What a busy week in hockey! We break down the trade deadline and discuss all the last weeks games. with some necessary editing on our part. --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
We brake down the weeks trades and predict the outcome of other trade targets. Also we yell about the NHL! --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
Listen in as Chris warns us of the dangers of rabbit holes. We also talk hockey as the Oilers brought back Gagner. We also unveil our new website! Southoftheblueline.com --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
Despite a tech failure to start the show we are here again with another riveting episode. Matthews contract talks, Laine slump and so much more! --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
Keepin' it short before the trade deadline. Muzzin and Pens trade hit today's docket. --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
We welcome Chris back from his absence, as we discuss the all star break and the best news ever... Chiarelli is gone! --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
While Chis is still out we brought in a our first guest! He's a registered beautician who brings a bit of "thunder" to the podcast! --- Support this podcast: https://podcasters.spotify.com/pod/show/southoftheblueline/support
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.