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#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing
Manage episode 446119769 series 3326218
المحتوى المقدم من Mekanism and Jason Harris and Jason Harris. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mekanism and Jason Harris and Jason Harris أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.
With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
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With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail.
In today’s episode, you’ll learn:
- How to balance long-term brand strategy with the pressure of immediate sales goals.
- Why innovating with your customers in mind is key to driving year-over-year growth.
- Why staying with a brand for the long haul can deepen your insights into both the business and your career.
Brought to you by Mekanism.
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