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#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
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المحتوى المقدم من Mekanism and Jason Harris and Jason Harris. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mekanism and Jason Harris and Jason Harris أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
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In today’s episode, you’ll learn:
- Why embracing a start-up mindset is so important to keep your brand fresh
- How to defend out-of-the-box ideas from pushback
- Why changing your strategy isn’t always the best course of action
Brought to you by Mekanism.
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