Why Community Beats the Algorithms with Jason Goff

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Join us for a thought-provoking conversation with Jason Goff, Senior Community & Support Specialist for Social Media Examiner, as we explore why strong, engaged communities are the ultimate way to cut through the noise and outlast shifting algorithms.

Jason shares how building authentic connections with your audience not only creates loyalty but also provides a safety net when social platforms change their rules. He breaks down the strategies that keep people coming back, delivering consistent value, hosting meaningful conversations, and fostering a sense of belonging.

We discuss the importance of owning your audience through platforms like email and private groups, plus how to make members feel seen and valued from day one. Jason also offers insight into monetization through community, from recurring memberships to events, while keeping trust front and center.

Whether you’re a creator, entrepreneur, or marketer, this episode will inspire you to focus less on chasing trends and more on cultivating a community that grows with you.

Key Points:

• Why communities provide stability in a world of changing algorithms
• Building trust and loyalty through consistent value and personal engagement
• Strategies for welcoming new members and helping them feel connected immediately
• Using email and private groups to own your audience
• Monetizing without eroding trust
• The long-term benefits of prioritizing relationships over reach

Resources:

• Connect with Jason Goff on LinkedIn
• Social Media Examiners AI Business Society

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