Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock

Social Media and Politics

Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes.
Here are Dr. Coppock's research studies discussed in the episode:

Persuasion in Parallel: How Information Changes Minds about Politics (2022)

The small effects of political advertising are small regardless of context, message, sender, or receiver (2020)

Does digital advertising affect vote choice? Evidence from a randomized field experiment (2022)

The impact of digital advertising on turnout during the 2020 US presidential election (Pre-print, 2022)