Anti-Immigration YouTube Videos: Tactics and Narratives, with Shauna Siggelkow

Social Media and Politics

Shauna Siggelkow, Director of Digital Storytelling at Define American, discusses a new report on anti-immigration YouTube videos: 'Immigration will Destroy Us and Other Talking Points.'

We break down the report, which identifies a network of viral YouTube videos promoting narratives associated with the Great Replacement Theory. Shauna also shares findings from experiments that test how different genres, animation styles, and messengers can effectively communicate political issues.

Check out the toolkit for communicating pro-immigration messages (and other types of political content) on digital and social media.