201: Digital marketing updates and does your school need anti-personas?

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark.

• Antipersonas: What, How, Who and Why?
• Tourism WA’s ‘Walking on a Dream’ Campaign
  • https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW

Got more questions? Ask them via [e-mail] or imageseven.typeform.com/to/VQIz0PXK