Producing Your Own Talk Show with Ernie Zuniga

Smart Talk Series

Season finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format.
About Ernie:
For almost 18 years, Ernie Zuniga helped to wake up San Antonio area residents bright and early every weekday as the anchor and co-host of FOX San Antonio’s highly-rated morning show, “FOX News First”. Ernie has stayed very busy, trying his hand at podcasting and going 'all-in' on the digital talk show he created six years ago inside his own car, called "Pickup Lines".
Follow Ernie on Facebook
Connect with Ernie on LinkedIn
Follow Ernie on Instagram
Subscribe to Ernie's YouTube channel
Listen to Pickup Lines on Spotify
Topics covered:
- The format of "Pickup Lines"
- Securing sponsorships
- The best and worst part of creating and hosting your own show
- Using audience feedback to improve
- Advice for pivoting in your career
Resources mentioned:
- Pickup Lines Facebook Live shows
- North Park of Lexus of San Antonio
- North Park of Lexus at Dominion
- PRSA San Antonio
- Smart Talk: Public Relations Essentials All Pros Should Know
- MVW Communications