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Ep 39: How to Sell Wine Through Sommeliers and Other Top Experts with Bruce Neyers
Manage episode 459814036 series 3506579
المحتوى المقدم من Global Wine Partners. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Global Wine Partners أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this third conversation with Bruce Neyers of Neyers Vineyards we hear about Robert Mondavi’s prediction that strong middle management with expertise would be required for the American wine industry to grow. Bruce talks about the role of certified Sommeliers in wine sales. Back in the day when he sold wine into a restaurant, he’d be lucky to talk to a busy owner or head waiter. Today, incredibly knowledgeable restaurant and wholesaler staff – often with high level certifications such as Master Sommeliers - require that wine sales professional up their information game, and provides some simple wine sales tips, as well as recommending a few reference books, links below.
https://www.neyersvineyards.com/
Kelli A White: Wine Confident: https://bookshop.org/p/books/wine-confident-there-s-no-wrong-way-to-enjoy-wine-kelli-a-white-ms/21449087?ean=9781917084499
Maynard A. Amerine: Book of California Wine
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran
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