How Swoger Went From Hip-Hop Artist to South Africa's Most Exciting Hyperpop Innovator

Sludge Underground Podcast

EP374: Ever wondered how a Hip-Hop artist transitions into the vibrant world of Hyperpop? Swoger from Durban shares his remarkable journey with us, revealing how his early experiments with FL Studio and a love for audio engineering led him to embrace the pioneering sounds of Hyperpop.
Discover how Swoger crafts music that speaks to those who feel different, using auto-tuned and distorted vocals to create a unique resonance. He talks about convincing even his Hip-Hop friends to appreciate Hyperpop and the creative process behind his music videos inspired by "Serial Experiments Lain." We look at Swoger's path to acceptance and success, focusing on the power of authenticity and innovation in making one's mark in music.
Thriving as an artist is no easy feat, especially in Durban. We discuss the hurdles Swoger has faced, from mixed reviews during high school to the gatekeeping preventing him from getting bookings. Yet, through independent shows and the power of friendships, new opportunities emerged, including performing in Joburg with PatricKxxLee. This episode underscores the importance of connections, the use of platforms like TikTok, Instagram, and YouTube for promotion, and staying positive amid challenges.
We wrap up by offering insights and encouragement for aspiring artists seeking their own path in the industry. Stay connected with us on social media and look forward to our next exciting guest!

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فصول

1. Hyperpop Artist From Durban (00:00:00)

2. Music Industry Navigation for Artists (00:09:31)

3. Swoggle (00:17:01)