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المحتوى المقدم من Skynyrd Reconsydyrd. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Skynyrd Reconsydyrd أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
S3 Ep. 3 Railroad Song
Manage episode 307403138 series 3008092
المحتوى المقدم من Skynyrd Reconsydyrd. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Skynyrd Reconsydyrd أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
All aboard the Skynyrd train as we delve into Railroad Song. Join us for insight into the makin' of Nuthin' Fancy, a story about Cash & Haggard, the introduction of new producer Jarence, and the return of sponsors. Choo Choo!
…
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59 حلقات
Manage episode 307403138 series 3008092
المحتوى المقدم من Skynyrd Reconsydyrd. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Skynyrd Reconsydyrd أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
All aboard the Skynyrd train as we delve into Railroad Song. Join us for insight into the makin' of Nuthin' Fancy, a story about Cash & Haggard, the introduction of new producer Jarence, and the return of sponsors. Choo Choo!
…
continue reading
59 حلقات
كل الحلقات
×Artimus Pyle, legendary Lynyrd Skynyrd drummer, joins us to discuss his new album, Gary Rossington's funeral, the day he recorded his first Skynyrd song, and what it was like working with Ronnie Van Zandt.
Carl, my friend since the 7th grade, joins us to discuss Skynyrd's New Year's Eve performance and to play a new music game that is actually not stupid. Also, a legal analysis of a classic Ronnie Rumbyle.
It's time to bid a fond farewell to the Simple Daughter. We discuss Skynyrd album covers and go out with a singalong to Dan Baird's Skynyrd adjacent "Dixie Beauxderaunt." You'd have to be a jerk not to like this one.
In this bonus episode, special guest Scotty Casteel joins us to share stories about Ed King and Artimus Pyle and to give the inside scoop on working as a full time musician in the clubs of downtown Nashville. And of course, we discuss his great new album, Some Kind of Fool.
It's One More Time time. Learn the long history of a cool song. Also, the worst impressions you have ever heard. Guaranteed. WARNING: In the one-act play, I mistakenly used Ed King as a character instead of Gary Rossington. DOUBLE WARNING: There is a one-act play in this episode. It is not good.
In this bonus episode, special guest Ry from Sabbath Bloody Podcast joins us to discuss one of our very favorite Skynyrd songs. And it's not on the proper 5 albums! What could it be? Clue is in the title. Also, we dig into Wilson Pickett, Duane Allman, The Cranberries, and Black Sabbath.
Oooooh, That Smell. Time to discuss That Smell. This might be my least favorite Skynyrd song, so prepare to be offended. Fortunately, special guest Terry Mathley joins us to give the opposing view.
We kick off the last album with a discussion of What's Your Name, the retirement of a favorite segment, and an inspiring tale of compromise.
Alan Paul is a prolific music writer, with two New York Times best sellers. We discuss his new book "BROTHERS AND SISTERS: The Allman Brothers Band and the Inside Story of the Album That Defined the 70s." Also, tons of great Skynyrd content and a great Black Crowes story.
The last original member of Lynyrd Skynyrd has died. Let's talk about Gary Rossington and listen to some of his best moments. RIP Gary.
Let's come together to mourn the release of Johnny and Donnie Van Zant's new song, "Sweet Florida."
The great Mike Cooley from Drive by Truckers joins the show to discuss songwriting, Alabama, politics, and dogs. We even take a deep dive into a few of his songs. And, yes, there is some top notch Skynyrd talkyn'.
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1 Bonus. Ep - Free Bird Yeller Talks Free Bird Live 23:16
23:16
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In this special episode, one of my all-time favorite listeners, the great Free Bird Yeller, shares his all-time favorite live version of Free Bird. Sit back, relax, and prepare for launch.
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1 Bonus Ep. Just a Couple Old Friends Talkyn' Skynyrd 30:31
30:31
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In this special episode, my dear old (simple?) friend Aaron joins me to discuss our least favorite Lynyrd Skynyrd song. Also, our very first giveaway!
![Artwork](/static/images/128pixel.png)
1 Bonus Ep. Special Guest Zephaniah Ohora 1:00:21
1:00:21
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Country artist Zephaniah Ohora joins the podcast to discuss his amazing new album, Listening to the Music. We take a deep dive into Zephaniah's songs and chat about Neal Casal, releasing an album during a pandemic, and the Grateful Dead. Oh, and Skynyrd.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.