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المحتوى المقدم من Matthew Neyland, CFA, and CAIA. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matthew Neyland, CFA, and CAIA أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
SK Wealth's Solutions & Knowledge podcast
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1532824
المحتوى المقدم من Matthew Neyland, CFA, and CAIA. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matthew Neyland, CFA, and CAIA أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
SK Wealth Management - The Integrated Financial Approach, a disciplined, proactive and consistent approach to providing clarity and order to your finances. We cover topics that affect your financial life such as financial planning, investing, estate planning, taxes, divorce planning, etc.
…
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78 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1532824
المحتوى المقدم من Matthew Neyland, CFA, and CAIA. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matthew Neyland, CFA, and CAIA أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
SK Wealth Management - The Integrated Financial Approach, a disciplined, proactive and consistent approach to providing clarity and order to your finances. We cover topics that affect your financial life such as financial planning, investing, estate planning, taxes, divorce planning, etc.
…
continue reading
78 حلقات
كل الحلقات
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1 Retirement Withdrawal Strategies - Episode 79 12:55
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What’s the best way to replace your regular paycheck with retirement income? This week, Mac and Jason tackle one of the most common questions they receive from clients transitioning to retirement. They break down different income sources, explain tax-efficient withdrawal strategies, and share practical tips for setting up systematic withdrawals that help maintain the familiar feeling of a regular paycheck. Don't forget to subscribe for more practical advice from the SK team!…
Alternative investments such as real estate, crypto, and commodities like gold can take time to understand, but many investors successfully use them to diversify their portfolios and protect their wealth. This week, our chief investment officer, Matt Neyland, explores the world of alternative investments and what role they might play in your financial strategy. The guys break down different types of alternative investments, their benefits and risks, and what to consider before adding them to your portfolio. Don't forget to subscribe for more practical advice from the SK team!…
Structuring an estate plan that efficiently transfers your wealth to your loved ones while minimizing tax exposure can feel overwhelming. Grantor Retained Annuity Trusts (GRATs) may seem complex, but if you understand how to leverage this powerful tool, it may save you and your family a lot of money when it matters the most. This week, Mac and Jason discuss GRATs and how you can use them as a strategy for minimizing taxes while passing on your financial legacy to the next generation. You’ll learn how GRATs work and what the key elements are. They also share the benefits and potential risks of this estate planning tool, and why careful consideration of your broader financial goals is essential. Don't forget to subscribe for more practical advice from the SK team!…
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1 Taxes and Investment Management – Episode 76 11:26
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This week, Mac and Jason discuss tax-efficient investing strategies. They break down the difference between taxable and tax-advantaged accounts, and share what you need to know about managing your portfolio with taxes in mind. It’s important to remember that while tax-efficiency can make a big difference in your investments, it’s only one piece of a comprehensive financial plan. Don't forget to subscribe for more practical advice from the SK team! Resources mentioned in this episode: SLATs – Episode 75 , Annuities – Episode 69…
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1 Spousal Lifetime Access Trusts (SLATs) - Episode 75 8:32
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A Spousal Lifetime Access Trust is an irrevocable trust for high-wealth couples that helps increase tax efficiency in your estate and gives your partner a financial safety net. If you think a SLAT could be the right choice for you, now is the time to act. SLATs can help you take advantage of current tax laws expiring in 2025. Jason and Mac explain how to use SLATs to reduce estate taxes, maintain access to assets, and protect wealth for your heirs. They discuss the importance of early planning and avoiding IRS issues using real-life examples of clients who’ve saved using smart SLAT strategies. Don’t forget to subscribe for more expert insights from the planning team!…
This week, Jason and Mac discuss what you need to know if you’re ready to sell your residential investment property. Maybe managing your rental property has lost its charm, or you rarely visit your vacation property. Or you could be enticed by current attractive market values. Learn about rental property depreciation, investment options, how to manage taxes efficiently with strategies like the 1031 exchange. Get insights into working with property management companies. There’s great value in making decisions in the context of your comprehensive financial plan versus focusing solely on minimizing taxes. Don’t forget to subscribe for more practical advice from the SK team!…
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1 Social Security and Your Financial Plan - Episode 73 13:09
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Social Security may not be the focus of your retirement plan, but there’s a lot of value in maximizing your benefit. In this episode, Andrew discusses how to time your claim, survivor benefits, and post-retirement work considerations. Learn how Social Security fits into your broader financial picture and how to efficiently manage taxes associated with Social Security. Don’t miss this episode, and subscribe for more expert guidance on how to align your retirement and wealth management plans with your goals. Resources mentioned in this episode: Social Security Administration Benefits Calculator Social Security Basics - Episode 72 Tax Loss Harvesting - Episode 45…
How does Social Security even work anyway? In this episode, Andrew covers what it is, how it’s funded, and the basics of benefit timing and age calculations. He'll discuss strategies for both singles and married couples, as well as the effect of claiming early versus delaying your benefits. Learn how to tailor your Social Security strategy based on health, financial needs, and long-term goals. Subscribe now for more about Social Security in the near future!…
Think commercial real estate is out of reach? Matt shows you how REITs let you invest in real estate without becoming a property manager. Learn how REITs can generate income, offer portfolio diversification, protect against inflation, and keep your investments flexible. Tune in to explore the types of REITs, how they work, and why they could be your next strategic move. Subscribe for more insights from the SK team that could change your investment game!…
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1 Risk Tolerance: A Two-Dimensional Approach - Episode 70 10:04
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When evaluating your investment risk profile, you could be missing half the picture. Risk tolerance and risk capacity assess distinctly different aspects of your life to determine your risk profile. In this week’s episode, Andrew explains the differences between the two and shows you how they work together to help guide your investment strategy. Tune in to learn about the two-dimensional approach to risk tolerance and some real-life examples that illustrate why this approach is a smart one. Don’t miss out—subscribe for more expert financial guidance!…
Annuities often spark debate – are they a valuable investment or a financial misstep? This week, Mac strips away the hype and confusion and provides a clear, unbiased look at annuities. In this episode, get to know the different types of annuities – immediate, fixed, indexed, and variable – and the unique benefits and potential pitfalls of each. Through real-life examples and expert insights, you'll learn when annuities are a wise choice and how to integrate them into your financial plan. Tune in to gain a working understanding of annuities so you can make informed decisions about your financial future. Subscribe now and visit skwealth.com for more resources!…
No matter the circumstance, divorce is hard, especially when considering your children’s current and future wellbeing. This week, we look closely at estate planning strategies to protect your legacy and the inheritance you intend for your children. Mac and Jason discuss how to update vital documents, and ways to leverage irrevocable trusts to keep your assets from ending up in unintended hands. Hear real-life examples and practical advice to keep your hard-earned wealth within the family. Hit subscribe to stay informed on how to protect what matters most.…
The reality of becoming suddenly single can be overwhelming, but you're not alone. In this episode, Jason and Mac discuss the unique financial challenges and opportunities that arise after the loss of a partner, whether through uncoupling, divorce, or death. In this episode, we cover increased living costs, managing fixed expenses, and understanding increased costs-of-living. Tune in for real-life stories of clients who successfully navigated this transition and gain practical advice on building your own comprehensive financial plan.…
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1 Financial Independence for Women - Episode 66 11:48
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Empower yourself and take charge of your financial future with Jason and Mac as your guides. This week, they discuss the financial hurdles single women face, and offer proven strategies for achieving financial independence. Drawing from years of experience, they discuss essential topics like wage gaps, retirement planning, and preparing for time away from the workforce. Gain practical tips on budgeting, maximizing income, and developing an estate plan. This episode is your ticket to financial empowerment and living life on your terms, tomorrow and today. Hit that subscribe button so you don’t miss the next episode!…
Learn about popular Target Date Funds for your retirement account and how they can fit into your financial strategy. Join Matt as he explains what target date funds are, why they’ve become popular in 401(k)s and other retirement accounts, and how to evaluate them as an investment choice for both retirement and non-retirement portfolios. Learn about the benefits of diversification, simplicity, and automatic rebalancing, and consider key factors like fees and risk tolerance. Tune in for actionable advice for establishing investments that are well-managed and aligned with your long-term financial goals. Remember to tap that subscribe button for upcoming Season 4 SK insights.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.