Player FM - Internet Radio Done Right
Checked 1M ago
تمت الإضافة منذ قبل two أعوام
المحتوى المقدم من Jocelyn MacRae. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jocelyn MacRae أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Krampus Minisode
Manage episode 367282924 series 3488155
المحتوى المقدم من Jocelyn MacRae. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jocelyn MacRae أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Tune in for my first holiday minisode, where I tell you the tale of Krampus. ✨
…
continue reading
31 حلقات
Manage episode 367282924 series 3488155
المحتوى المقدم من Jocelyn MacRae. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jocelyn MacRae أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Tune in for my first holiday minisode, where I tell you the tale of Krampus. ✨
…
continue reading
31 حلقات
كل الحلقات
×Today's equine trickster comes to us from The Philippines. Come on in and sit a spell, it's story time... ✨
For the last time in 2022... Come on in and sit a spell, it's story time. 🥰
Join me for the penultimate episode of Sit a Spell in 2022! It's story time... ✨
Tune in for my first holiday minisode, where I tell you the tale of Krampus. ✨
Just because Halloween is over doesn't mean Spooky Season is! Join me on Dia de Muertos for this week's episode, where I share the haunting tale of La Llorona--Mexico's Weeping Woman. Come on in and sit a spell, it's story time... ✨
This week we discuss the Skadegamuct of Wabanaki Folklore. Come on in a sit a spell, it's story time... ✨
Come on in and sit a spell as I tell you the tale of the Nuckelavee. ✨ It's story time...
This week, I discuss the Japanese Yokai called Futakuchi-onna. Come on in and sit a spell, it's story time... ✨ Keep an ear out for the story about the Futakuchi-onna and the Miser. If creativity strikes you, please leave me your own alternate endings! You can DM or comment on Facebook, Instagram, TikTok, and Twitter. The stories that stand out to me the most will be featured at the end of next week's episode!…
What do you get when you cross a snake with an elephant? And then endow it with super strength, impressive cunning, and a sharp intellect? Oooh, and then doom it to live alone in a cave where it's forced to make friends with precious gems instead of its own kind, forever and ever??????? Y'all come on in and sit a spell, it's story time... ✨…
Maybe your parents aren't the best parents... But at least they didn't curse you while in utero, then bring you into the world where the curse takes hold and transforms you into a flying murderous beast... That being said, if they are like that, I'm so sorry and are you okay??? Come on in and sit a spell, it's story time... ✨…
Welcome to season 2! This week's star hails from the Bushlands and Outback of Australia. Come on in and sit a spell, it's story time... ✨
The final installation of Season 1! Come on in and sit a spell as I delve into one of the most ancient creation myths to date. ✨
In the penultimate episode of Sit a Spell Season 1, I'm sharing the Inuit version of creation. Come on in and sit a spell, it's story time... ✨
Fairies and Dragons and 100 babies hatching from eggs, oh my! Come on in a sit a spell, it's story time... ✨
This week, I will be sharing just one of several Egyptian Creation stories. It's got chaotic waters, sibling entanglements, and an entire system of existing which demands justice, harmony, balance, order, propriety, and reciprocity... All of which we could use a lot more of during times like this. Come on in and sit a spell, it's story time... ✨…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.