Siegel+Gale Says podcast

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The Agile Brand with Greg Kihlström®

1
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

منذ 3 أيام27:12

التشغيل لاحقا

قوائم

إعجاب

احب

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Siegel+Gale Says

منزل السلاسل•Feed

Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world. Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts. You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com

55 حلقات

#Business #Marketing #Siegel+Gale #Brand #Design #Brand Experience #Communication #Agency #Brand Identities #Leadership

Siegel+Gale Says

updated منذ عام واحد

منزل السلاسل•Feed

55 حلقات

#Business #Marketing #Siegel+Gale #Brand #Design #Brand Experience #Communication #Agency #Brand Identities #Leadership

ทุกตอน

1
Unlocking Brand: Naming in Technology in 2024 54:52

منذ 43 weeks54:52

54:52

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie Conway discuss the naming and branding challenges that technology brands are facing and the lessons that organizations across other industries can learn from them.…

1
Unlocking Brand: Exelon 38:43

منذ 45 weeks38:43

38:43

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drives performance before, during and after a split.…

1
Rishi Dhir: How CMOs can simplify their brand's experience 11:12

منذ 51 weeks11:12

11:12

In this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience." Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity.…

1
Jared Taylor: 5 ways to simplify your employee experience 8:50

منذ 1 year8:50

8:50

In this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience." Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify the employee experience.…

1
Unlocking Brand: World's Simplest Brands Tenth Edition 55:42

منذ 1 year55:42

55:42

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying.…

1
Unlocking Brand: SADA 54:51

منذ 1 year54:51

54:51

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.…

1
Unlocking Brand: AerCap 51:56

منذ 1 year51:56

51:56

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition.…

1
Unlocking Brand: Simplicity at work 54:59

منذ 1 year54:59

54:59

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand.…

1
Clinton Clarke: Bring the bold, banish the bland  6:11

منذ 1 year6:11

6:11

In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland." Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.…

1
Unlocking Brand: QuidelOrtho 55:35

منذ 2 years55:35

55:35

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger.…

1
Unlocking Brand: Omnicom Health Group 59:42

منذ 2 years59:42

59:42

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition.…

1
Unlocking Brand: BorgWarner 57:23

منذ 2 years57:23

57:23

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.…

1
Unlocking Brand: Tirlán 54:33

منذ 2 years54:33

54:33

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.…

1
Unlocking Brand: Glanbia 50:19

منذ 2 years50:19

50:19

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition , SlimFast and think!® Protein Bars , joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.…

1
Unlocking Brand: Nielsen 59:29

منذ 2 years59:29

59:29

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.…

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المدونة الصوتية تستحق الاستماع

1
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

Siegel+Gale Says

Siegel+Gale Says

المدونة الصوتية تستحق الاستماع

ทุกตอน

1
Unlocking Brand: Naming in Technology in 2024 54:52

1
Unlocking Brand: Exelon 38:43

1
Rishi Dhir: How CMOs can simplify their brand's experience 11:12

1
Jared Taylor: 5 ways to simplify your employee experience 8:50

1
Unlocking Brand: World's Simplest Brands Tenth Edition 55:42

1
Unlocking Brand: SADA 54:51

1
Unlocking Brand: AerCap 51:56

1
Unlocking Brand: Simplicity at work 54:59

1
Clinton Clarke: Bring the bold, banish the bland  6:11

1
Unlocking Brand: QuidelOrtho 55:35

1
Unlocking Brand: Omnicom Health Group 59:42

1
Unlocking Brand: BorgWarner 57:23

1
Unlocking Brand: Tirlán 54:33

1
Unlocking Brand: Glanbia 50:19

1
Unlocking Brand: Nielsen 59:29

مرحبًا بك في مشغل أف ام!

Amazon eGift Card - Amazon Logo (Animated)

Amazon.com Gift Card for Any Amount in a Mini Envelope (Black)

AXV Vibration Plate Fitness Platform Exercise Machine Vibrating Lymphatic Drainage Shaking Full Body Shaker Workout Vibrate Stand Shake Board Sport Gym for Weight Loss Fat Burner for Women Men

المدونة الصوتية تستحق الاستماع

Siegel+Gale Says

Siegel+Gale Says

المدونة الصوتية تستحق الاستماع

مرحبًا بك في مشغل أف ام!

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