Ep. 65: Embracing Change and AI to Evolve Your Brand Storytelling

#shifthappens in the Digital Workplace Podcast

In this episode, best-selling author and Microsoft senior storyteller Miri Rodriguez discusses how brands can balance empathy and business growth amid disruption through a purpose-driven, experimental approach. She explains how new technologies like AI should empower human storytelling rather than replace it. The core takeaway is that while tools and strategies must evolve with the times, human creativity and connection remain essential to impactful brand storytelling.