What does it really mean to *do* you? with Erin Hatzikostas

Shift-Starters

Erin Hatzikostas spent over 20 years in the corporate world, including becoming the CEO of a large healthcare company at age 42, where she oversaw more than 1,000 people, tripled company earnings, and increased employee engagement and company culture scores exponentially. In 2018, she decided to leave. Erin knew she was put into this world for something bigger. Her mission is to rewrite the workplace to make it more authentic. With that epiphany in her heart, Erin founded b Authentic Inc., through which she helps people find and grow the careers (and lives) that they love - without compromise.

In this episode, Erin and I define what it takes to truly be authentic. We explain how authenticity is so much more than being unfiltered and describe how you can cultivate it. We discuss what prompted Erin to create b Authentic Inc. and describe her journey writing her new book, You do You(ish). We also underscore the importance of putting on a lab coat and being a scientist of authenticity, experimenting with life, continuously designing our life path as we go, and starting some shifts.

“Authenticity is more than just being yourself. It is less about you and more about connecting with others.” - Erin Hatzikostas

This week on Shift-Starters:

• The meaning of authenticity and why it’s more nuanced than just being yourself
• How being authentic can make people listen to you more
• What authenticity isn’t about and the power of (re)designing our lives
• Why the “find your true self” trope in the personal development space can be problematic
• The reason Erin created a movement around authenticity
• The 50% Rule and Erin’s writing process for You Do You(ish)
• Why Erin cut 20,000 words of You Do You(ish)
• Life as data points and the value of experimentation

Resources Mentioned:

• Why You Don’t Have to Compromise Your Career | Erin Hatzikostas |TEDxFarmingdale

Connect with Erin Hatzikostas:

• b Authentic Inc
• b Cause Podcast
• b Authentic Inc on Facebook
• b Cause Podcast on Twitter
• Erin Hatzikostas on LinkedIn
• Erin Hatzikostas on Instagram
• Erin Hatzikostas on Facebook
• Erin Hatzikostas on Twitter
• Book: You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve by Erin Hatzikostas

Let’s Start Some Shift!

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