How SHE Rebuilt After Losing a Global Brand with Kristina Karlsson from Kikki.K

SHE-TALKS with Lisa Jones

Imagine having 120 stores across the world. Over 1,000 staff. $85 million in annual revenue. And then you lose it all… twice.

In this powerful episode, Lisa sits down with Kristina Karlsson, founder of global stationery empire Kikki.K and now Dream Life. Kristina opens up about the meteoric rise of her beloved brand, the very public double administration that brought it crashing down, and how she found the courage to start again.

They talk about grief, ego, entrepreneurship, and reinvention. From negotiating supplier deals as a tiny startup to building a cult brand sold around the world - and then losing everything - Kristina shares the real behind-the-scenes of business.

This episode isn’t just about products. It’s about purpose, identity, and the freedom that comes from starting over on your own terms.

What You’ll Learn:

✨How Kristina built Kikki.K from one store to a global brand

✨The real reason Kikki.K went into administration - twice

✨What it feels like to lose your business and identity overnight

✨Her biggest lessons in leadership, growth, and finding flow

✨Why dreaming big, negotiating fiercely, and doing what you love still matters

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Resources and Links:

Learn more about Dream Life

Follow Kristina @kristinadreamlife

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

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