How SHE Navigated the Chaos of 600% Growth with Rebecca Williams from Seed & Sprout

SHE-TALKS with Lisa Jones

When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control?

In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever.

Rebecca shares her journey from corporate leadership to running one of Australia’s most successful eco-friendly brands, her take on when and why brands should hire a CEO, and how Seed & Sprout scaled through hypergrowth (600% year-on-year!) while maintaining its mission and values.

You’ll hear about:

✨ The difference between a General Manager and a CEO - and how to know which one you need
✨ Why Seed & Sprout’s founder, Sophie, made the decision to bring in external leadership
✨ Navigating the chaos of fast growth - from logistics nightmares to cash flow crises
✨ Tackling copycats, warehouse efficiency, and hiring the right leadership team
✨ The importance of financial literacy and why every founder must understand their numbers
✨ The role of bravery in business - and why you don’t have to be loud to be bold

Rebecca’s wisdom is a must-listen for any founder wondering if (or when) they should step back from day-to-day operations, and for those of you with big plans for growth in the next few years.

👉Loved this episode? DM Lisa on Instagram with your favorite takeaway!

Resources and Links:

Follow Seed & Sprout @seedandsproutco

Visit Seed & Sprout: https://seedandsprout.com

Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co

Join the SHE-com Community HERE

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