Ep. 162 - Ask Me Anything with Adan Kovinich

She Talks Business

Dial into your employees’ superpowers to help them on their journey

Adan was formerly the Marketing Team Manager and Marketing Strategist for the Lisa Larter Group and once served as a special guest host for six episodes of "She Talks Business" with our current Team Manager, Cass Bald. In this episode, Adan puts me in the hot seat for one of my favorite types of episodes where she gets to ask me anything!

Adan co-owns The Small Business Marketers and serves a few businesses as a Fractional Sales Manager. Her mission is to bring corporate-style marketing and sales teams to small businesses.

In 2020, Adan began her marketing career by helping brick-and-mortar stores go digital during the pandemic. Over the past four years, she has helped over 75 small businesses implement effective marketing and sales strategies.

Outside of her professional life, Adan is dedicated to raising awareness about mental health and ADHD in the workplace.

Navigating Mental Health Conditions in the Workplace

In this episode, Adan and I discuss how an employer should approach working with an employee with ADHD, anxiety, depression, or other mental health conditions.

Adan thinks of her ADHD as her superpower—she loves talking to clients, and that's what she does best. We agree that open communication is a must for deciding where an employee can excel based on their individual superpowers. What do you think?

Cultivate a Winning Environment for Your Employees

Do you view your role as an employer as being part of your employees’ journeys? When you give your people an environment where they can be honest about their goals to move on to entrepreneurship, or whatever the next step is in their journey, you will foster a relationship of trust and empowerment.

In this episode, we also cover the importance of marketing, whether it's for lead generation or credibility, and focus on sales skills. We end off with a fun discussion on which designer bag means you’ve “made it.” Thanks for listening in!

What’s In This Episode

• How to accommodate employees with ADHD or other mental health conditions
• Sale skills for small businesses
• Best way to view employer/employee relationship
• The role of marketing in your business
• Which designer bag means you’ve "made it?"

What To Do Next

Visit lisalarter.com/e162 for all resources from this episode.