158: How to Market Your Wedding Business with a Limited Marketing Budget

She Creates Business | A Podcast for Wedding Pros

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The First Step: I challenge you to determine the real reason you have a limited marketing budget. Ask yourself WHY you have a limited marketing budget and be honest. Why are we asking ourselves this question? Because anyone who owns a business should know that marketing leads to sales and sales are the financial life source of your business. If you know this, then why do you have a limited marketing budget? And, what does “limited” actually mean to you? Does limited mean you truly have $0 to spend on marketing? Or, does it mean $200 a month? Does it mean $50 a month? Pro Tip: One of the most interesting things I’ve found with my clients is that they say they have a “limited marketing budget” but they don’t actually have a real number in mind.

You have to do the work, gather the data, and get an actual number for how much you have to spend on marketing each month. If you’re allocating all of your money strategically and it’s all gone because you’re not making a lot yet, then the truthful answer might be you have $0.

Or, the real answer might actually be: I have $0 because I CHOOSE to spend money on other things in my business and I’m not prioritizing my marketing because I think posting to Instagram is a marketing strategy.