Episode 21 - with Donna Hay, Founder of WILDWOMAN

She can. She did.

I know I shouldn't have favourites but bloody hell this was a good chat!

A few weeks back, I got to sit down and natter (over Zoom of course) with the Brighton-based Queen of Self care that is Donna Hay - a woman that I've known and admired since very early on in She can. She did.'s story who happens to be the Founder of WILDWOMAN, the UK’s first non-fiction, book subscription box for women.

From her thoughts on the dangers of the #girlboss overnight success culture and how it led her to set unobtainable goals for Wildwoman's launch; why she's recently made the decision to switch off all paid advertising and how she held her ground when those closest to her challenged her pricing strategy early on; to why she likens her business journey to that of being on a log flume, not a rollercoaster... this chat with Donna came at the right time for me personally and is an interview that I will be referring to, countless times from now on, I'm sure. Enjoy!

PS. She can. She did. has just launched the UK's first Benefits Programme for all female business owners in the UK! Join 100s of other female founders and self-employed womxn and start rewarding your resilience today! Join now to get free Vala health cover: www.shecandid.com

She can. She did. Resilience, rewarded.

The good old social handles should you fancy a further peek!

She can. She did. @shecanshedid

WILDWOMAN @wearewildwoman

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