Ep 190: Why Every Business Needs a Podcast Strategy in 2024

Share, Strategize, & Shine: Podcasting Tips and Strategy for Women in Business, Service Providers, Coaches, and Consultants

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If you’ve ever wondered about the transformative power of a podcast for your business, today’s episode is for you. I’m diving into why adopting a strategic approach to podcasting isn’t just a good idea—it’s essential for your business’s growth.

In this episode, we'll discuss practical steps to align your podcast with your business and personal goals, ensuring it serves as a powerful tool in your marketing arsenal. Join me as we explore the substantial benefits of integrating podcasting into your business model and how it can elevate your brand and connect with audiences globally.

• [00:05:07] Why every business needs a podcast strategy to stay competitive and relevant in today’s market.
• [00:06:00] The unique ability of podcasts to create deep, meaningful connections with an international audience.
• [00:10:00] How simple technology can significantly impact your reach and listener engagement without breaking the bank.
• [00:13:00] The importance of integrating your podcast with your overall business strategy to maximize online presence and SEO.
• [00:17:00] Exciting updates on new resources available in the 'Strategize and Shine' membership, designed to help you craft a podcast that truly reflects your business ethos and goals.

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/190

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