"You need to be able to tap into your own story and find confidence in it." – Georgina Rutherford

Think Editorial with Flavia Barbat

Dive into my interview with Georgina Rutherford, co-founder of Personally, an agency focused on building the personal brands of experts across all sectors—which, of course, means that she has a lot of experience with what works and what doesn't on channels like LinkedIn.

Watch the full conversation to find out:

• How to build a personal brand strategy and keep thought leaders engaged throughout its execution
• The pressure to create using AI (as if not doing so is taboo), and how to counter it
• The importance of intentional writing, and how to foster it in your collaboration with thought leaders of all levels
• The concept of company-wide personal branding strategies, and how to build them
• What thought leadership really means, and what it’s not
• How to counter the fear that stems from sharing one’s thoughts publicly
• The dos and don’ts of leveraging LinkedIn as a personal branding platform
• And much, much more.

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