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Winning Organic Search Through Strategy AI and Authority Building With Jeff Tucker
Manage episode 498586558 series 3660726
المحتوى المقدم من Tyler Lane. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tyler Lane أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Jeff Tucker is the Senior Director of SEO at SoFi, a US digital finance firm offering student‑loan refinancing, mortgages, personal loans, investing and banking. He has served in that role since October 2017 and led adoption of AI‑powered tools to boost keyword research and organic traffic. Before SoFi, Jeff held SEO leadership roles at Location3 and Green Tape, managing content strategy and search optimization.
About the EpisodeStaying visible in search is harder than ever. AI-driven results and LLM-powered experiences are changing how users discover brands and how companies must compete for organic visibility. Host Tyler Lane speaks with Jeff Tucker, Senior Director of SEO at SoFi, about scaling enterprise SEO with AI, building authority through data-driven content, and navigating the next era of search. They discuss aligning SEO with business units for ROI, implementing AI without sacrificing quality, and future-proofing organic strategies in an evolving search landscape.
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